There are many ways to get customers for your small business. From digital advertising to word-of-mouth marketing, you can take advantage of various strategies. However, not all strategies are created equal. Some pack a harder punch than others, and one is called inbound marketing. A great way to connect with and influence customers, inbound marketing […]

Have you ever worked for a bad boss? If so, you know how defeating and discouraging it can be to have an ineffective leader. Bad bosses always lead to high quit rates. According to Gallup, one in two employees has quit their job because of their boss’s poor leadership skills at some point in their […]

It’s easy to think email marketing is dead. With the advent and rise of social media, most people will tell you to focus on Facebook, Instagram, LinkedIn, and TikTok to increase your business success. While those platforms are great for promoting your products or services and establishing customer relationships, please know that you can’t avoid […]

A diverse workplace includes people from many different backgrounds. It encompasses a balance of workers who vary in culture, ethnicity, gender, age, lifestyle, and religion. Creating this type of environment, though, isn’t easy. It requires intentionality, but the effort is always worth it. Developing a diverse workplace—where employees feel included—results in multiple benefits, which is why […]

Many people experienced financial setbacks during the pandemic. However, for black business owners, the economic hit was especially detrimental.  According to insights from the National Bureau of Economic Research, black business owners’ earnings decreased by 28% in 2020 compared to white business owners, who noticed a 15% decline and a 17% overall drop. A 2022 […]

Deciding to start a business isn’t easy, especially when considering all the entrepreneurship challenges you’ll inevitably face. According to a recent study, top startup issues include insufficient cash flow, recruiting top talent, and marketing products or services. But other common challenges are boosting employee engagement, managing growing teams, increasing sales, and developing efficient processes that […]

Deciding to become an entrepreneur is exciting. This choice can lead to financial freedom, better leadership skills, increased confidence, and more control over your day-to-day. With so many advantages, you can significantly enhance the quality of your life, but as with all good things, experiencing these benefits doesn’t come easy.    Running a business is […]

When you’re a small business owner, there are certain times of the year when you can hope for an increase in sales, and one of those times is the holiday season. Without a doubt, your business can experience more sales during the holiday season than at any other time of the year. In fact, the […]

The appeal of being an entrepreneur is undeniable. With 90% of new American billionaires being self-made, it’s easy to gravitate towards entrepreneurship. That’s especially true when considering how many entrepreneurs were successful during the pandemic, a time when economic hardships were evident everywhere. Despite the financial obstacles people and businesses faced during the shutdown, Forbes […]